The Problem
The Problem
The Broad Money Payment app with the primary goal to send money from the uk to Nigeria and vice versa, struggled with an outdated, inconsistent UI that reduced user trust and engagement. Complex non responsive onboarding process and send-money flows caused high drop-offs, while incomplete modules disrupted user journeys. The dashboard lacked clarity and failing to display multiple wallet cards, and there was no business web dashboard for bulk transactions. Overall, the app was not scalable for new currencies or features like third-party payments, limiting usability, adoption, and growth potential.
The Broad Money Payment app with the primary goal to send money from the uk to Nigeria and vice versa, struggled with an outdated, inconsistent UI that reduced user trust and engagement. Complex non responsive onboarding process and send-money flows caused high drop-offs, while incomplete modules disrupted user journeys. The dashboard lacked clarity and failing to display multiple wallet cards, and there was no business web dashboard for bulk transactions. Overall, the app was not scalable for new currencies or features like third-party payments, limiting usability, adoption, and growth potential.
Proposed solution
Proposed solution
I redesigned Broad Money Transfer into Broad Money Payment (BMP) with a modern, unified design system. Dashboards and flows were simplified, wallet visibility improved, and modules made fully accessible and scalable. Using Agile methodology, continuous iteration, and analytics, the redesign boosted task completion rates, reduced drop-offs, and increased user engagement, delivering a more intuitive, efficient, and growth-ready experience.
I redesigned Broad Money Transfer into Broad Money Payment (BMP) with a modern, unified design system. Dashboards and flows were simplified, wallet visibility improved, and modules made fully accessible and scalable. Using Agile methodology, continuous iteration, and analytics, the redesign boosted task completion rates, reduced drop-offs, and increased user engagement, delivering a more intuitive, efficient, and growth-ready experience.
